This stuff is probably my favourite non-moving rubber hair product. I actually haven't it for sale in North America--my friend bought it for me in China from the Gatsby store just outside of Hong Kong. It's a very versatile product for a variety of styles.
The Fab: Costs about $5 for 80 grams, making this one of the most cost-effective products.
This wax is quite sticky, which means it can provide strong and lasting hold. Also, it feels wet, which means it works on damp hair while all other waxes and putties will only work on dry hair.
The Drab: While most other male hair products have a fruit fragrance this one has more of a hair salon smell, which may or may not be what you want/like.
Also, it's not exactly readily available, since Gatsby is more focused on its Moving Rubber line of products.
Conclusion: If you find it, buy it. It's just so useful, you'll only regret it if you don't buy it. The fact that it works on damp hair alone makes it completely worth it. Blowdrying wet hair with wax in it allows you to maximize volume as if you were using mousse. But, you can then use more wax after drying to touch-up and define, which means you're only using one type of product in your hair (mixing products = mixing scents, which sometimes turns out badly and can make your hair feel greasier/heavier)
My recommendation for usage:
1. Apply to damp hair and form into desired shape.
2. Blowdry gently. At this point, you may be satisfied with the result and you can stop here. Or you can keep going.
3. Use more wax and apply normally to create definition.
This stuff works for girls, too, if you want to do curls. If you have naturally curly hair or it's permed, put some wax through your hair (just the lower half, not through the roots) and blowdry while curling your hair around your fingers (or use rollers or something). The heat and wax will work together to strengthen your curls while still making them look gentle.